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Tips for Small Business Marketing.pdf

Published Feb 13, 2013 in Business & Management
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No need to spend too much money on advertising , you do not know if you will have a result. So start following these simple steps and will improve your business together.

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Presentation Slides & Transcript

Presentation Slides & Transcript

1 15 Tips for Small Business Marketing D oes your store does not work as it should? Could it be better? Since you have a mall next door and does not have the same customers? No need to spend too much money on advertising , you do not know if you will have a result. So start following these simple steps and will improve your business together. 1. Log in - Who are you? (Which is not the same as what you were.) How do you know? - Who will you be? - Look at yourself honestly. know your market . Analyze it. What is missing in this market and is left in your municipality? Are you within your industry or occupy a well - defined space be tween all of your bouquet? By : Opti Matrix So lution - Web Development Company

2 2. Specialize: - If you face down a dealer What will you do? Be prepared. One of the best ways is specialization. - If you have an overseas, you can devote to natural products of the earth , if a bookstore, or formal child, if it is an herbalist, in pampering or healing or natural food 3. Check your product: - Do you often claim things that yo u have? - Go in and not find what they are looking for? - - Are there products that do not come out even if the recesses of price or put them over the top? - Listen to your client to meet their needs - C an you find the same product at a grocery store? Then you have to specialize and get where they fail - Can you find the same product at a store near you specialized, and even more choice and information on their properties? Specialize and unique in what yo u offer, at least in the range of what we offer. 4. Check your distribution: Direct, on request, make orders via Internet or phone, I - timers reruns? - Are you still buying everything by distributor than you r competition. - To buy cheap, you have to move, constantly looking at deals on the internet or other means, to travel and get the best value price to offer it to our customers. - wait not succeed! 5. Check your price: - The margins by product, have varied over time: some up and some down. Did you do it yourself? - A higher price than other establishments can be justified only (partially) with a deal for emergencies. By : Opti Matrix So lution - Web Development Company

3 6. Check your window and interior (lighting, cleaning, window): - A showcase (and ins ide) dirty or poorly lit NO SALE. A showcase messy indicates sloppiness. A showcase without prices is against the law. This detail is worth investing. Not too expensive and there are subsidies that we can accommodate. If you neglect this, forget the rest. 7. Turn your little shop into a meeting as far as possible and treat every customer like they were the only one - Create forums - Spaces for children to play - Conferences who are older or share common interests - A personalized service that can never be f ound in larger establishment - A commitment - A product demonstration - Ten little things from time to time with loyal customers - Collect your complaints or recommendations and give them out as far as possible - Advisory 8. Promotes local events: - Join celebration. 9. It is accessible and helpful: - Estate available for customers and suppliers: for better and for worse - If you sell the same and similar prices to a lar ger store and known, but they are not just customer service, and yourself, you have to know that the customer always let you play, you will feel more comfortable in where someone you advice or where to go to ask questions, and not a place to look for a dep endent. Our main weapon with respect to large stores is service. 10. Give what you have left: - If you do not look able to sell it, however much it should cost you was a mistake.Desembar√°zate point: Gift This detail by promotion or for loyal customer or give away to cause a gift through you buy another product. By : Opti Matrix So lution - Web Development Company

4 11. Make large customers talk about you: Competition you let them, because you know more than you, becaus e you are able to get the something innovative and original. 12. Let see, touch and feel: - Do not start with that you can not touch anything, because they will go to any other place, in which if they can touch it without look askance, they put a face or scold them. 13. Reach agreements: - With the same branch stores other partnerships with other cities. Try buying so common that you can get discounts on purchase an d the supplier side pressure. 14. Internet Use: - I keep in touch with the market, and know where you are going - Meet firsthand subsidies, prices of other establishments, developments, innovations. - You can place orders and refills easily and find offers from different companies at one point that no one comes to offer 15. If you turn around, publication between your potential customers: - Locally and showy - Which is inexpensive, since you do not know the outcome? By : Opti Matrix So lution - Web Development Company