by albiestorm

12 slides

7 simple ways of Promotional Tips will build your Brand.pptx

Published Jan 4, 2013 in Business & Management
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Presentation Slides & Transcript

Presentation Slides & Transcript

7 simple ways of Promotional Tips will build your brand

Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business.
Basic Thing

The 7 Ways
Branding Activities
Industry Relationships
Research and Development
Reduced Price Sales
Group Discounts & Sales
Blended Marketing Strategies

Branding activities
High profile activities and general-purpose advertising contribute to your company's image by building familiarity and trust. This, in turn, can create customer loyalty.
Successful branding can have a large impact on market share, but is a gradual process so cannot always be definitively measured.

Industry Relationships
Building healthy relationships with distributors and others involved in the industry puts you in a position to know about new opportunities and potential problems as they occur.

Donating money, services, and time can build a positive image with customers and employees. Over time, this increases a company's trustworthiness.
When they see you consistently giving something back to the community, they are more confident you will take the same care with them.

Research & Development
A new product pipeline and research are short-term expenses, but represent future sales. Conduct research with customers (or potential target markets) and design products to meet their needs. This ensures future growth.

Reduced Price Sales
Sales encourage customers to act. Holding a sale will give customers who have been "meaning to buy" an incentive to do so, resulting in a revenue boost.
Frequent sales can erode profit over time as customers become "trained" to wait for a sale instead of buying at full price.

Group Discounts & Offers
This is a good way to introduce your products or services to a new set of customers, or give important groups a permanent discount.
Carefully evaluate long-term impact, however. Over time, the gain in sales may not offset the cost of continual price reductions.

Blended Marketing Strategies
Together, long- and short-term marketing programs help achieve immediate sales goals while building business reputation and goodwill. Implement both and your business will prosper for years to come.

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