Board OrientationImpact GoalBy 2020, to improve the cardiovascular health of all Americans by 20% while reducing deaths from cardiovascular diseases and stroke by 20%.

AgendaAbout the American Heart Association/American Stroke Association:The ProblemOur Unique ValueReachStrategic FocusExcellence in StewardshipWhere are we?Organizational StructureLocal Impact and Strategy Your Impact:InvolvementArticulationWhy We Need YOUQuestions and Discussion

Problems Cardiovascular diseases are the No. 1 killer of Americans Nearly 1 in 3 children and teens in the U.S. is overweight or obese Less than 1% of Americans are in “ideal” cardiovascular health.**As defined by being in the ideal range for the seven health measures of the AHA’s Life’s Simple 7.Prevalence of Cardiovascular Health Factors in U.S. Adults

Our Unique CauseMISSIONBuilding healthier lives, free of cardiovascular diseases and stroke.  Our 2020 Impact Goal By 2020 to improve the cardiovascular health of all Americans by 20% while reducing deaths from cardiovascular diseases and stroke by 20%.  Our Unique ValueBRAND PROMISEThe American Heart Association has an extraordinary impact on your life by empowering you and your loved ones to savelives, live healthier and enjoy more peace of mind aboutcardiovascular disease. 

The Reach of the American Heart AssociationThe largest voluntary health organization in the U.S. fighting heart diseaseLeading non-governmental agency supporting heart research and stroke research More than $3.2 billion in research funding since 1949 and has funded 11 Nobel Prize winners during their careersWe put research into action! More than 1 million patients are registered with our Get With The Guidelines®—Stroke Form powerful partnerships that result in changeAmerican Cancer Society and American Diabetes Association

The Reach of the American Heart Association World leader in cardiovascular and stroke science dissemination and application into practice and research via American Heart Association Journals and Science Meetings Portfolio. Scientific Meetings include:Scientific Sessions International Stroke Conference Resuscitation Science SymposiumArteriosclerosis, Thrombosis & Vascular BiologyEpidemiology & Prevention/Nutrition, Physical Activity & MetabolismBasic Cardiovascular Science

The Reach of the American Heart AssociationScientific journals include:Circulation: Cardiovascular Genetics Circulation: Arrhythmia and Electrophysiology Circulation: Cardiovascular Imaging Circulation: Heart FailureCirculation: Cardiovascular Interventions Circulation: Cardiovascular Quality and OutcomesCirculationCirculation Research Stroke

The Reach of the American Heart AssociationScientific journals include: (cont’d)Hypertension Arteriosclerosis, Thrombosis, and Vascular BiologyJAHA—Journal of the American Heart Association: Cardiovascular and Cerebrovascular Disease

Get With the Guidelines Champion The Guideline Advantage Get With the Guidelines Delivery in Hospitals serving disparate audiences Mission: Lifeline Champion You’re the Cure Advocate Media spokesperson/speakers bureau/Communications Volunteer High Level Advocates Ensuring Quality Healthcare for All

Research DiscoveriesConducting research laboratory tours/briefings/speaking engagements Research Peer Review Consortium Scientific Councils and 200+ Science CommitteesDevelopment of Clinical Practice Guidelines and Statements Faculty, authors and peer reviewers for AHA science meetings, research and publicationsMentoring Programs (Minority and International)Heart Ball ELT You’re the Cure Advocate Federal Lobby Day Increasing NIH research funding Advocacy Media spokesperson/speakers bureau/Communications VolunteerHelping End Heart Disease and Stroke in Our Lifetime

Improving My Family’s Health Go Red For Women ELT Go Red For Women Passion Committee Go Red Por Tu Corazón Committee Power To End Stroke Ambassador/Youth Ambassador Power To End Stroke ELT Jump Rope For Heart/Hoops For Heart Volunteer NFL Play 60 Challenge You’re the Cure Advocate Media spokesperson/speakers bureau/Communications Volunteer

Stroke Connection ShareGivers Peer Visitor Program Go Red For Women Heart Match Online Patient MentorDelivering Emotional Support to Patients and Their Families

My Heart. My Life. My Life Check Chair/ChampionHeart Walk ELTFit Friendly CompaniesHeart Walk Committee/Patient & Community TeamsTeaching Gardens Food Revolution Kitchens CPR/AED Instructor CPR Mass Trainings (50 Cities) CPR Key Contact/Community Influencer You’re the Cure Advocate State/Federal Lobby Day High Level Advocates Media spokespersons/speakers bureau/Communications VolunteerMaking My Community Healthy

Greater Boston Division Stroke Awareness and PreventionLatino Community AwarenessVolunteer LeadershipObesity PreventionChain of SurvivalQuality and Available Care

Known for excellence in stewardship

American Heart Association 7 Affiliates

Organizational Structure American Heart Association National Board of Directors Founders Affiliate Board of DirectorsFounders Affiliate Committees and Health Strategies Expert Panels Division Boards of Directors Event Chairs Executive Leadership Teams Health CommitteesLatino Advisory CommitteeStroke Committee

The Power of Great Leadership: Volunteer-Staff Partnerships Strengths• Leverage Personal Relationships and Influence• Power to Get Responses• Open Doors• Personal Passion• External Perspective• Knowledge of the CommunityStrengths• Product Expert• Big Picture/ Organization Vision Best Practice Knowledge = Best Opportunity for Success• Local Organization with National Support• Volunteer PartnerBest Possible OutcomeVolunteersAmerican Heart Association Staff

Advocacy 2013 – 2014 Policy Priorities Obesity Prevention Chain of SurvivalQuality and Availability of CareStrokeTobacco ControlAdvocacy VictoriesYou’re the CureHow You Can Help

Communications Ensure that the AHA/ASA are viewed as the leading organization regarding CVD information and manage and protect the brandEducate and increase public awareness of CVD and our programsSupport the strategic goals of the national organization, as well as local departments How we do it: 400 million media impressions Media sponsorships and relationshipsSocial & digital media Strategic marketing & advertising campaigns

Community HealthOverviewUpcoming BOD PrioritiesCommunity PlanCommunity Impact Grants

CommitteesStroke CommitteeMy Heart My Life CommitteePassion CommitteeLatino Advisory Committee

Heart BallEvent Chairs: Lawrence H. Cohn MD and Andrew CutlerELT Members: Dale Adler, Brian Appel, Mark A. Creager, N.A. Mark Estes III, Michael R. Jaff, Robert S. Karam, Sam Kennedy, Marybeth Leary, John R. Levinson, Melissa MacDonnell, Gerald Marx, Patrick T. O’Gara, Dan Rea, Frederic Resnic, Kenneth Rosenfield, Andre Tippett, Kathleen G. VolpeEvent Goal: $800,000Event Date: Saturday May 3rd , 2014Event Location: Westin Copley, Boston

Go Red For Women LuncheonEvent Chairs: Barbara ReillyELT Members: Teresa Coffey-Gordon, Courtney Doyle, Deborah Enos, Loryn S. Feinberg, Joanne M. Foody, Mary Beth Gallo, Karen Gerba, Marie Gerhard, Caludia P. Hochberg, Eileen Martin, Stephanie A. Moore, Chris Neppl, Reena Pande, Jean Petrowski, Katharine Powell, Laura J. Sen, Malissa J. Wood, Elaine ZetesEvent Goal: $550,000Event Date: Thursday February 13th , 2014 Event Location: Sheraton, Boston

Heart WalkEvent Chairs: Mike MahoneyELT Members: TBDEvent Goal: $1,900,000Event Date: Saturday September 27th 2014Event Location: Charles River Esplanade

Tedy’s TeamEvent Chairs: Tedy and Heidi BruschiEvent Goal: $490,000Event Date and Location: 2013 Vegas Half Marathon: Sunday November 17th, 20132014 Boston Marathon: Monday April 21st, 20142013 Falmouth Road Race: Sunday August 17th, 2014

Boston ChallengeEvent Chairs: TBDELT Members: Joe SheaEvent Goal: $100,000Event Date: Saturday May 10th, 2014Event Location: TBD

Merrimack Valley Go Red For WomenEvent Chairs: Richard Birkhead MD, FACCELT Members: Ellen M. Kallman, Pamela Huntley, Kathleen Laferriere, Sharon Coram, Helene Thibodeau, Brian H. BullockEvent Goal: $100,000Event Date: Wednesday November 13th , 2013Event Location: Westford Regency

Lawyers Have HeartEvent Chairs: TBDELT Members: TBDEvent Goal: $247,000Event Date: May, 2014Event Location: Bank of America Pavilion (subject to change)

2014 Fundraising

HousekeepingConflict of InterestBoard Leadership Campaign Pledge FormAdvocacy

Questions and Discussion