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Presentation Slides & Transcript
Presentation Slides & Transcript
Okay, let’s face it! They’re here to stay!
They’ve gone from the brick-sized version that weighed as much, to the stylish, chic version that fits in any pocket and goes with you everywhere. You literally won’t leave home without it! In fact, you’ll turn around and go back home for it. Mobile phones are everywhere!
Mobile Marketing, a new marketing trend, is the result of the growth in the use of mobile phones and other mobile devices.
Mobile marketing is for the business owner who wants to be ahead of the trend - instead of trailing it long after it’s been around for years and used successfully by others.
You do your marketing the old-fashioned shotgun way – blast the market with advertising, hoping you’re aiming at the right potential customers who need your product or service.
What is a Mobile Device?
Mobile devices include two basic types of devices: phones and non-phone mobile-enabled devices.
The feature phone is the basic mobile device we’re all familiar with. Feature phones make up about 75% of mobile phones and it is important to realize that.
These phones are limited in their capabilities and therefore they place limits on the strategies that can be used to market to them.
We can reach customers who carry feature phones using text messaging (SMS), multi-media messaging (MMS), voice and limited mobile internet.
What is a Mobile Device?
The smartphone is a new device which combines the functionality of a phone with features we usually associate with a personal computer, such as the internet and email. Most of these phones also have a camera.
The connected device is the third category we want to know about. This device is not a phone and includes iPads, e-readers (Kindle, Nook) and portable gaming devices. We are able to market to these devices as well.
IDC.com – July 14, 2010- Smartphones, or Mobile devices, will soon become the dominant computing platform for humanity and supplant the PC.
Mobile Applications Or Apps!
Mobile applications are computer programs that are installed on mobile phones. They are used to provide capabilities, such as looking at a checking account balance or playing a game. Applications can also include your marketing message. They can be a great way to get your message out.
Mobile marketing is using mobile devices as the method to distribute your marketing message.
It is just one tool in your arsenal of marketing strategies.
While mobile marketing is a very powerful tool, it should be used in addition to the other marketing techniques you’re already using. The International Telecommunications Union (ITU) has found.
According to the United Nations-run organization, a whopping 6.1 trillion text messages will be sent by the end of 2010. That figure, which has tripled in the past three years, means people around the globe are sending 200,000 text messages every second.
You never want to count on just one marketing strategy to get your message out.
Why is mobile marketing so important to consider using? Statistics tell the story and you’ll be amazed!
Mobile Marketing Trends
About 1.3 billion internet users use email.
About 3 billion cell phone users use text messaging.
By the end of 2010, 6.5 trillion text messages will have been sent.
The global mobile advertising market will be valued at over $16 billion by 2011.
Source: M:Metrics, Common Short Codes: Cracking the Mobile Marketing Code
So … what do all these numbers mean?
Basically, mobile phones are quickly becoming the preferred way to communicate with a consumer, over the personal computer.
Mobile is now considered the 7th mass media – the other 6 being Print, Recordings, Cinema, Radio, Television and Internet. They are called mass media because they reach out and touch not only the elite but also the greater masses.
More importantly, mobile phones have benefits that the other 6 media don’t have.
It is the only media that is truly personal and carried constantly.
Mobile phones are not shared with others – even our spouses!
Mobile is the only media where each consumer can be identified individually – by their phone number – with a degree of accuracy not available with any other media.
Mobile is the first and only media that is always on. Messages, news, and promotions are delivered instantly and can be accessed 24/7 by consumers.
The mobile phone is the only media that is constantly with the owner.
7 out of 10 people sleep with their phones within arm’s reach. And yes, I’m sure you’ve heard people speaking on their phones, even in public bathrooms. People have been known to return home to get their forgotten phones.
Mobile phones have built-in payment mechanisms. Click to Buy is HUGE!! You can’t run up to the movie screen to buy a shirt you want or click on your radio to buy the product being advertised. Even on the internet, you need to set up payment options such as PayPal.
Like the ringtone on your phone?
Click to Buy.
Like the book you see on your phone?
Click to Buy.
Pay for movie tickets, iTunes, insurance or pizza with your phone?
Click to Buy!!
And the most incredible benefit of mobile is all this can be done without waiting – at that time of intense impulse! No need to power up the computer. No need to download the picture from the camera. No need to turn on the player and insert the DVD. No printing the coupon, cutting it
Mobile is the newest mass media and it has the potential to become the most influential mass media of all time.
Okay. You’re convinced mobile marketing is important.
But how does mobile pertain to your business?
As a business owner, you are always striving to become aware of the newest marketing strategies you can use to grow your client base and increase sales. You want to stand out from the crowd.
Well, mobile marketing is the newest marketing strategy that can help you stand out from the crowd.
According to Advertising Age,
“It’s clear that retailers that don’t embrace mobile phone technology in the coming year will be left behind, much as those retailers who sat on the sidelines in the early days of digital or social media are now playing catch up.”
Clearly, if your business isn’t on the mobile web, you are losing clients and, more significantly, those clients are likely to go to your competitors!
The Tulsa Zoo website is an excellent example of all the features you can include in your mobile friendly website, in a clear, easy-to-read format.
“Donate Now” button and link
“Hours & Admission” link
Link to main website
Links to current events and exhibits
Many businesses, however, do have products or services that are ideal candidates for marketing using mobile.
The mobile marketing opportunities for a retail business are endless!
There are many other business niches which can benefit greatly from mobile marketing and they include, but are not limited to:
All these businesses can use our service
Food and beverage
Apparel and accessories
Arts and entertainment
Consumer packaged goods
Imagine the benefits of offering coupons, recipes, surveys/feedback campaigns, fan clubs, loyalty clubs, movie times, ticket sales, class schedules, details of a property for sale, last minute travel deals, sales, store events, donation sites, emergency alerts, new publications by a favorite author or musician, health tips, carry-out or delivery ordering, theater locations.
Please Note: Less than 1% of .com, .net and .org sites are mobile web friendly. This means there’s a 99% chance your website isn’t mobile friendly!
How do you do it?
First, you need to decide which strategy you’ll be using to get your message out and then you can craft your message to fit the strategy.
There are several mobile marketing strategies/tools you can use to reach your customers on their mobile devices and we’ll list them here.
Are you ready for the mobile explosion?
There are two things you can do right now to make your business mobile work.
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2. Get Your Free Apps Here
The mobile app industry, as a whole, is not understood by many and is in a constant state of change.
Considering the multitude of marketing tools available in mobile, as a business owner, you need to seriously consider using experts in the mobile marketing field to make the best use of your marketing dollars and time.
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