“Sell My Gold” – Will it always be worth it?
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Markets go up and markets go down – but the value of gold always remains. Hallmarked genuine gold may be used as an investment even in turbulent economic times, although there has been some speculation as to whether the investment model really holds true.

It is thought that all the gold that was ever mined still exists in gold form somewhere, as jewellery or as bullion. Because of this fact, and the fact that all currency is based in some way or another on gold (a bank note isn’t money in itself, really, but a promise to convert a specific weight of gold into value), the metal itself is supposed to hold a high value no matter what is happening to the various money systems in the world.
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For this reason, investors will use gold as a hedge against turbulence. Because of this, the person who cries “sell my gold” will always receive a price for his or her metal. While currency investments fluctuate, investment in the base metal on which the promissory notes of various currencies are drawn remains apparently ironclad.
The price of gold does fluctuate, of course – nothing is set in stone. The IMF (the International Monetary Fund) and the central banks all have a role to play in defining the price of gold.
Jewellery consumes almost two thirds of gold mined – which is why jewellery may be seen as an investment of the same order as gold bullion. Ultimately, jewellery sold in response to a “sell my gold” advert may well be melted down and returned to bullion form, with no loss in the purity or value of the metal.

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The industry of jewellery and gold recycling has grown massively over the last few years, as the financial crisis has made other items and investments harder to maintain. People from all walks of life have been affected by the long-running financial crisis, which, while officially referred to as the “financial crisis of 2007-2010”, is still on-going in many parts of Europe.
Alternative options to attempting to refinance already tottering loans have led people with gold and silver jewellery to consider a response to “sell my gold” companies and adverts. In some cases, these responses have met with poor valuations, which have undermined consumer confidence in the market. To know that your gold is being sold for the right value, it is necessary to have a working idea of current gold prices and the costs of converting (for example) a necklace back into bullion.
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The internet can help – as can professional gold assayers, who are able to give accurate valuations for jewellery and other gold items based on the actual quantity of gold contained.

In order to accurately divine the real value of a “sell my gold” opportunity, a person must be aware of the costs involved at every step of the process – for example, understanding how much commission would be fairly
expected for a genuine gold merchant to take jewellery off the hands of someone not in the industry.
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