by nikos

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Bank of America.JA.11.1.pdf

Published Nov 20, 2013 in Business & Management
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Presentation Slides & Transcript

Presentation Slides & Transcript

Gift Cards for the Holiday Season Contest Episode 1 Contest Episode 2 Contest Promo Sponsorship Success Story

Contest Episode 1 Contest Episode 2 Contest Promo Sponsorship CHALLENGE: Distribute ATM gifts cards during the holiday season to adults with a high household income. INSIGHT: There is a lot of spot clutter during November and December to distract the target audience. SOLUTION: CRN created a radio contest in which the only way a listener could play was question about the offer. Because stations began heavily promoting their own websites, CRN placed banner ads, contest promos and links to the Bank of America gift card website on these sites. Stations further promoted the gift card offer during daily winner announcements, contest promos and DJ banter.