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Liza Wisner361-239-8760texastechies.org
Facebook and Twitter for AdministratorsLiza WisnerJuly 2011
How this Workshop will ‘Work’Agenda - TopicsAsk questions along the wayLearn from one anotherInformal, Totally fun, and interactive!
What we’re going to coverQuick intro to social media – what is it?The importance of your core websiteA social media strategyThe technologiesPolicies and Procedures
“Friend” Each Other”Your nameYour schoolYour website nameYour social media attempts to datePersonal and Professional
Liza WisnerFounder of Texas Techies Organization
Social Media in Plain English
Social Media Belongs to the Web 2.0 movement – the interactive webOnline Social interactionBlogs, micro-blogging, social networking, video/file sharing, wikis, social bookmarking, community sites and more
Your website and social mediaYour website should be the central component of your social media strategyIf your website needs work, best to sort this out first before getting serious about social media…
Create many roads in!Users can engage in the forum that they are most comfortable with
Example website – CCISD
POST – a social media strategyPeopleWho are you targeting?Certain demographic, multiple demographicsObjectivesWhat do you want to achieve?More students? Engagement? Awareness?StrategiesHow do your propose to achieve your objectives?Competitions, special deals, provision of information, email marketingTechnologiesWhich technologies will you use to implement the strategies?Email, Facebook, Twitter, blogs, video, etc.Source: Forrester Research
Quick exerciseWrite down a quick POST strategy for your schoolPeople – who do you need to target?Objectives – what do you want to achieve?Strategies – how might you achieve these objectives?Technologies – what technologies do you think would be the best?
Blogs
Blogs in plain English…
BloggingBlog = ‘web log’In essence, an online journal or diary, ordered by dateCan be setup within minutes online:Wordpress.comBlogger.comTypePad.com
Blogger – www.blogger.com
Wordpress.org – best choice
What to blogEducation news and viewsBook reviewsOpinion pieces – controversy creates ‘link bait’!‘How to’ guidesFree e-books and resources‘Top Ten’ articlesAnything that is interesting andwill attract an audience
How to blogSmall contributions – 200-400 wordsRegular, consistent posting – every week, fortnight, monthWrite posts that provoke a responseNetwork with other bloggers and ‘comment’ on other blogs
Quick ExerciseWrite down 2 blog topics that you would write about on your blogBe creative!Share it with the group
Twitter in plain English…
CNN
Ashton Kutcher
CCISD
Ways that schools can use TwitterNetworking, partnering and friendshipsKeep in touch with parents and the communityEvent updates using a hashtag - #Find new information using Twitter search Share info and build credibilityDirect traffic to your website through links to contentUse it as a customer service channel – instant messagingUse it as an advice line – instant messagingMonitor your schools brand & reputation
What to TweetLinks to you own great blog postsLinks to great articles that you found & want to shareNews and NoticesQuestions/polls/discussion itemsQuirky observationsTipsQuizzesThought of the day, quotes, etc
How to TweetTweet stuff people can ‘use’ – this is the stuff that gets ‘retweeted’Don’t spamDon’t write boring things, inject some personalityDon’t overdo it – 1-2 tweets a day is OK
Facebook in simple English…
FacebookWho doesn’t have a Facebook account?Over 500 million users worldwide!!!! 3rd Largest Country behind China and IndiaGreat for ‘social’ networkingFacebook ‘Pages’ for schools
Ways to Use FacebookOnline Bulletin Board.Complete your profile.Create a policies and procedures manual for facebook useUpload Pictures.Integrate your website blog.Add your Facebook URL to your staff email signature Find experts in your area and invite them as a guest blogger on your blog or speaker at your event.Share surveys or research data to gain credibility.Post upcoming eventsUpdate your page on a regular basis Others?....
Online Video
Online videoVideo is the biggest growth area on the web as bandwidth and online storage increasesOver 20 hours of video every minute is uploaded to YouTubeVideo can be done cheaply with a handheld camcorder or a digital cameraViral impact can bring thousands of visitors to a website in a short space of time
Why video?Grab people’s attention instantlyTell your story in less timeBring your ideas to lifeMake your site stickierCreate a buzz with viral videoBring your website into the 21st century
What videos can you create?School overviewParent testimonialsDemonstrationsTour of your premisesTeacher-in-the-classroom interviewsJob specifications / recruitment videos‘How To’ videos / tutorials
Privacy ConcernsTwitterPublic or protected?Accounts with public Tweets have profile pages that are visible to everyone.Accounts with protected Tweets require manual approval of each and every person who may view that account's Tweets. FacebookBusiness Account setup for your schoolSeparate Personal Conversations from BusinessAny Concerns?
Policies and ProceduresOver 100 sample policieshttp://socialmediagovernance.com/policies.php
Policies and Procedures
Liza Wisner361-239-8760texastechies.org
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