Learn more how to embed presentation in WordPress
- Slides
- 17 slides
Published Jun 2, 2013 in
Business & Management
Direct Link :
Copy and paste the code below into your blog post or website
Copy URL
Embed into WordPress (learn more)
Comments
comments powered by DisqusPresentation Slides & Transcript
Presentation Slides & Transcript
East Side King Social Media Campaign
Tiffany Chung, Evan DeYoung, Emily Lo
Adrian Tavares, Bang Truong, Sheleeza Vira
Background- East Side King
Well known food trailer in Austin
Four locations
Hole in the wall
Grackle
Shangri-la
Liberty
Asian fusion cuisine
Anthony Bourdains- No reservations
Paul Qui- Top Chef
Business Problem
Creating a campaign based on key events
Drive traffic and awareness around these events on a limited budget
Content creation to promote new campaigns
Social Media Campaign #1
Promote Paul Qui Day (April 6)
Paul Qui was given a key to the city
Celebratory Incentives:
First 50 customers at the Hole in the Wall and Liberty locations receieved free Poor Qui Buns
Gift cards were given away at all four locations
Social Media Campaign #2
Austin Burger Week: April 15-19
Created and sold a burger special
Ginger Teriyaki Chicken Tsukune Burger
Sold out several nights during the week
Social Media Campaign #3
New menu at Shangri-La and Grackle locations
Announced via social media sites, especially
Data Analysis
Sentiment Analysis
Topic Analysis - Paul Qui Day
Topic Analysis - Burger Week
Topic Analysis - New Menu
Google Analytics
Google Analytics
Business Recommendations
Leverage Paul Qui's popularity and accolades
Tweet top influencers with high follower counts
Promote food related news using visually appetizing images
Questions?