East Side King Social Media Campaign Tiffany Chung, Evan DeYoung, Emily Lo Adrian Tavares, Bang Truong, Sheleeza Vira
Background- East Side King Well known food trailer in Austin Four locations Hole in the wall Grackle Shangri-la Liberty Asian fusion cuisine Anthony Bourdains- No reservations Paul Qui- Top Chef
Business Problem Creating a campaign based on key events Drive traffic and awareness around these events on a limited budget Content creation to promote new campaigns
Social Media Campaign #1 Promote Paul Qui Day (April 6) Paul Qui was given a key to the city Celebratory Incentives: First 50 customers at the Hole in the Wall and Liberty locations receieved free Poor Qui Buns Gift cards were given away at all four locations
Social Media Campaign #2 Austin Burger Week: April 15-19 Created and sold a burger special Ginger Teriyaki Chicken Tsukune Burger Sold out several nights during the week
Social Media Campaign #3 New menu at Shangri-La and Grackle locations Announced via social media sites, especially
Data Analysis
Sentiment Analysis
Topic Analysis - Paul Qui Day
Topic Analysis - Burger Week
Topic Analysis - New Menu
Google Analytics
Google Analytics
Business Recommendations Leverage Paul Qui's popularity and accolades Tweet top influencers with high follower counts Promote food related news using visually appetizing images
