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Published Nov 5, 2014 in
Business & Management
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Segmentation Targeting and Positioning are three of the most utilized marketing techniques nowadays. It provides a consistent mechanism for dividing markets and enabling marketers to focus on the most relevant consumers for their products.
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Presentation Slides & Transcript
MARKETINGSegmentationTargetingCUSTOMERApproachingPositioningProductPricePlacePromotion
High Level ProcessMarket SegmentationIdentify bases for segmentationDetermine important characteristics of each market segmentMarket TargetingEvaluate potential and commercial attractiveness of each segmentSelect one or more segmentsMarketing PositioningDevelop detailed product positioning for selected segmentsDevelop a marketing mix for each selected segment
Segmentation Approaches
Segmentation Matrix
Targeting
Segment size and growth
Segment Attractiveness
Product Positioning MapLow PriceHigh PriceLow QualityHigh Quality
SummaryThis is a sample text. Insert your desired text here.
MARKETINGCUSTOMERProductPricePlacePromotionSegmentationTargetingApproachingPositioning
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