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11 slides - Segmentation Targeting and Positioning PowerPoint Template

Published Nov 5, 2014 in Business & Management
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Segmentation Targeting and Positioning are three of the most utilized marketing techniques nowadays. It provides a consistent mechanism for dividing markets and enabling marketers to focus on the most relevant consumers for their products.

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Presentation Slides & Transcript

Presentation Slides & Transcript


High Level ProcessMarket SegmentationIdentify bases for segmentationDetermine important characteristics of each market segmentMarket TargetingEvaluate potential and commercial attractiveness of each segmentSelect one or more segmentsMarketing PositioningDevelop detailed product positioning for selected segmentsDevelop a marketing mix for each selected segment

Segmentation Approaches

Segmentation Matrix


Segment size and growth

Segment Attractiveness

Product Positioning MapLow PriceHigh PriceLow QualityHigh Quality

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