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Ogilvy at CES

Published Mar 26, 2013 in Business & Management
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Presentation Slides & Transcript

Presentation Slides & Transcript

2013 INTERNATIONAL CES Ogil ! & Mather WHAT EVERY BRAND SHOULD KNOW ! at we learned at CES &

Overview ! e 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days. But with all the hype, commotion and can-not-miss content " owing throughout the 4 day event, we wanted to # nd the answers to the one thing on the top of all of our minds, Ò$ at does all of this mean for my brand?Ó Ogil % & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that youÕll # nd compiled within Ò$ at We Learned at CES & $ at Every Brand Should KnowÓ. Enjoy. WHAT WE LEARNED AT CES

¥ Trend 1: Life connected ¥ Trend 2: Social product networks ¥ Trend 3: Endless CRM opportunities ¥ Trend 4: Humanizing technology ¥ Trend 5: Emotional content distribution ¥ Trend 6: Home automation ¥ Trend 7: TV is no longer passive ¥ Trend 8: Screen size doesnÕt matter ¥ Trend 9: Bend it. Flex it. Wrap it. Twist it. WHAT EVERY BRAND SHOULD KNOW " e Trends

LIFE CONNECTED Trend One Passive objects like your scale or fork are now quietly analyzing your every waking moment. Technology is enabling products and se! ices to connect to eachother, record new " pes of data and sync our physical selves to our digital selves. # ese new insights into consumer behaviors gives us the abili" to reach them more e$ ectively and make more adaptive products and se! ices.

CES 2013 Trend One CES EXAMPLES Withings - Wi! Body Scale Hapilabs - Hapifork

SOCIAL PRODUCT NETWORKS Trend Two Objects in your day-to-day life are not only analyzing your actions but can ÒtalkÓ with you via mobile devices. Your plant now has the abili" to text and let you know how it feels. Swap in your product and this gives us a new mode of communication to consumers. # rough consistent product-to-consumer contact, we might start seeing social product networks on the rise.

CES 2013 Trend Two CES EXAMPLES Moneual - Smart Plant Care Moneual - Smart Plant Care

ENDLESS CRM OPPORTUNITIES Trend " ree As more of our digital devices talk, this will open up new CRM channels and opportunities for your brand to leverage. CRM can be found everywhere, from the push noti% cations on mobile phones to LIVE conversation analysis over FaceTime that can provide users with contextually relevant information. With new improvements in digital comes new CRM oppportunities.

CES 2013 Trend " ree CES EXAMPLES Expect Labs - MindMeld Urban Airship - Push Messaging Platform

HUMANIZING TECHNOLOGY Trend Four Voice recognition. Facial recognition. Hand gestures. Next year weÕll probably see smell. But until then, the Human User Interface is upon us. No more GUI. ItÕs all about your user-experience and making device UX a priori" . How will your marketing go beyond a click of a banner?

CES 2013 Trend Four CES EXAMPLES LG - Gesture Cam Fitbit - User Experience and Interface

EMOTIONAL CONTENT DISTRIBUTION Trend Five & at if you could distribute your content based on how your consumer was feeling at an exact moment in time? And, what if we said you could capture this emotional data in the form of biometrics? Happy, sad and angry are about to become part of every markterÕs toolkit. With these future distribution and data capture techniques, how will it a$ ect your marketing decisions and KPIÕs?

CES 2013 Trend Five CES EXAMPLES Technicolor - Content Research + Development Intel - Perceptual Computing

HOME AUTOMATION Trend Six More and more homes will become Òsmart homes.Ó # is is a huge opportuni" for brands, especially CPG brands, to add a new layer of utili" , data capture and CRM between interconnected devices and appliances. Brand utili" can now be thought of as a 360 degree experience that provides tools, content and automated control from your mobile device to appliances and connected products in your home.

CES 2013 Trend Six CES EXAMPLES Samsung - Smart Home Samsung - Smart Oven

TV IS NO LONGER PASSIVE Trend Seven Television has become truly active. ItÕs not just a content portal but a smart app portal, a connected home portal and a device portal. # e TV is now your lifestlye portal.

CES 2013 Trend Seven CES EXAMPLES Panasonic - My Home Screen LG + Google TV - Content Discovery

SCREEN SIZE DOESNÕT MATTER Trend Eight & atÕs the di$ erence between a 120Ó screen and the screen that sits neatly in your pocket? ItÕs not the size. & at matters is the content, utili" , data and accessibil " you give consumers across these screen experiences. And itÕs not just providing rich experiences across displays but providing these experiences based on the location of your consumer.

CES 2013 Trend Eight CES EXAMPLES Sharp - 85Ó 8k TV Flingo - Samba, second-screen interactive TV

BEND IT. FLEX IT. WRAP IT. TWIST IT. Trend Nine Flexible-display technology will cover more objects than just televisions, tablets and mobile devices moving forward. Imagine this tech covering your products, branded objects, or apparel. Your brand creative will have more addressable consumer interactions than ever before.

CES 2013 Trend Nine CES EXAMPLES Samsung - Youm, # exible-display Samsung - Youm, # exible display