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Presentation Slides & Transcript
WaterSavers PR 2012 Results
1
Facebook Ads Results
Car washes shared campaign budget
ID 146 car washes with Facebook pages
Created 1,606 custom ad units
Timelines/Tabs used as landing pages
26,977 clicks (Avg. 185 clicks/wash)
163,519,662 impressions
Reached 26,267,561 users
Blogger Outreach and Matte Release Recap
TIMING
October – December 2012
OBJECTIVE
Generate awareness about the benefits of using a professional car wash.
STRATEGY
Leverage fall-winter timing and safety messaging to create a newsworthy story around the importance of using a professional car wash.
TACTICS
Utilize print, online and social media to increase national and local consumer awareness on the importance of frequenting a professional car wash.
3
Blogger Outreach Results
4
Reader Engagement
5
Matte Release Overview
Total Placements: 1,034
Online Placements: 955
Print Placements: 79
Total Impressions: 25,024,880
Online Impressions: 23,779,840
Print Impressions: 1,245,040
6
Blogger Outreach Impressions: 625,662
Matte Release Impressions: 25,024,880
TOTAL IMPRESSIONS: 25,650,542
7
APPENDIX - BLOG POSTS
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Eighty MPH Mom
Unique Monthly Visitors: 7,703 | Twitter Followers: 9,701 | Facebook Fans: 9,139 | Giveaway Entries: 2,972
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click to view post
Bargains to Bounty
Unique Monthly Visitors: 30,976 | Twitter Followers: 1,380 | Facebook Fans: 19,777 | Giveaway Entries: 241
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click to view post
Chic’N’Savvy Reviews
Unique Monthly Visitors: 939 | Twitter Followers: 6,521 | Facebook Fans: 5,588 | Giveaway Entries: 542
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Southern Bella’s Ways to Save
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click to view post
Unique Monthly Visitors: 3,853 | Twitter Followers: 10,720 | Facebook Fans: 8,004 | Giveaway Entries: 913
Confessions of an Overworked Mom
Unique Monthly Visitors: 4,258 | Twitter Followers: 11,416 | Facebook Fans: 9,139 | Giveaway Entries: 339
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Freebie Spot
Unique Monthly Visitors: 10,341 | Twitter Followers: 22,186 | Facebook Fans: 25,416 | Giveaway Entries: 538
14
click to view post
Mama of 3 Munchkins
Unique Monthly Visitors: 1,192 | Twitter Followers: 6,514 | Facebook Fans: 4,519 | Giveaway Entries: 2,045
15
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Koupon Karen
Unique Monthly Visitors: 20,335 | Twitter Followers: 10,061 | Facebook Fans: 18,506 | Giveaway Entries: 785
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Laughing Lindsay
Unique Monthly Visitors: 2,888 | Twitter Followers: 6,416 | Facebook Fans: 3,438 | Giveaway Entries: 1,613
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Lisa Reviews
Unique Monthly Visitors: 761 | Twitter Followers: 27,579 | Facebook Fans: 1,795 | Giveaway Entries: 1,000
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Mommy Cracked
Unique Monthly Visitors: 856 | Twitter Followers: 6,369 | Giveaway Entries: 271
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Mommy Factor
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click to view post
Unique Monthly Visitors: 908 | Twitter Followers: 7,123 | Facebook Fans: 941 | Giveaway Entries: 96
She Saved
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click to view post
Unique Monthly Visitors: 15,574 | Twitter Followers: 60,817 | Facebook Fans: 6,203 | Giveaway Entries: 300
Nicole’s Nickels
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click to view post
Unique Monthly Visitors: 9,179 | Twitter Followers: 8,361 | Facebook Fans: 12,642 | Giveaway Entries: 436
My OKC Mommy
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click to view post
Unique Monthly Visitors: 486 | Twitter Followers: 2,062 | Facebook Fans: 4,055 | Giveaway Entries: 158
My Springfield Mommy
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click to view post
Unique Monthly Visitors: 4,866 | Twitter Followers: 4,999 | Facebook Fans: 5,747 | Giveaway Entries: 197
She Scribes
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click to view post
Unique Monthly Visitors: 15,133 | Twitter Followers: 26,563 | Facebook Fans: 13,194 | Giveaway Entries: 420
Night Owl Mama
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click to view post
Unique Monthly Visitors: 5,978 | Twitter Followers: 11,074 | Facebook Fans: 9,875 | Giveaway Entries: 1,173
Nifty Mom
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click to view post
Unique Monthly Visitors: 3,733 | Twitter Followers: 8,306 | Facebook Fans: 17,893 | Giveaway Entries: 524
Shop With Me Mama
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click to view post
Unique Monthly Visitors: 6,038 | Twitter Followers: 11,248 | Facebook Fans: 8,707 | Giveaway Entries: 2,391
Thanks Mail Carrier
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click to view post
Unique Monthly Visitors: 4,720 | Twitter Followers: 8,279 | Facebook Fans: 8,548 | Giveaway Entries: 1,481
The Art of Random Willynillyness
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click to view post
Unique Monthly Visitors: 1,351 | Twitter Followers: 8,282 | Facebook Fans: 2,228 | Giveaway Entries: 1,286
Mommies With Cents
Unique Monthly Visitors: 5,786 | Twitter Followers: 13,745 | Facebook Fans: 13,597 | Giveaway Entries: 4,930
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The Frugal Greenish Mama
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click to view post
Unique Monthly Visitors: 1,621 | Twitter Followers: 3,743 | Facebook Fans: 4,676 | Giveaway Entries: 45
The Review Stew
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click to view post
Unique Monthly Visitors: 1,747 | Twitter Followers: 3,928| Facebook Fans: 3,216 | Giveaway Entries: 1,171
Three Different Directions
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click to view post
Unique Monthly Visitors: 3,159 | Twitter Followers: 4,593 | Facebook Fans: 2,983 | Giveaway Entries: 496
Monkey Mayhem
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click to view post
Unique Monthly Visitors: 1,162 | Twitter Followers: 3,154 | Facebook Fans: 2,553 | Giveaway Entries: 846
Bonggamom Finds
Unique Monthly Visitors: 1,266 | Twitter Followers: 4,419 | Facebook Fans: 1,169 | Giveaway Entries: 45
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The Rebel Chick
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click to view post
Unique Monthly Visitors: 4,359 | Twitter Followers: 10,515| Facebook Fans: 5,121 | Giveaway Entries: 54
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Print Coverage
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Print Coverage
continued
Online Coverage
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Online Coverage
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continued