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Presentation Slides & Transcript
ABOUT NETTONIC.CO.UK Scientific. Strategic. Transparent. Proactive.
Company Overview About Nettonic.co.uk About Us The concept envisaged by the team at Nettonic was simple, find the best search engine marketing practices the industry has to offer, employ the very best specialists and software solutions then create an first class service to UK businesses. In order to achieve these goals we looked at certain criteria which we believed were integral to success and client relationships. Communication During our initial research one element that gave us most concern was the poor understanding and interpretation of client's needs that other UK marketing companies demonstrated. All too often businesses were placed in package categories according to their monthly budget. At Nettonic we believe that it is important to treat every new client as unique and as such we take a consultative approach to uncover client's initial motivation and expectations. Thereafter and most importantly we maintain regular dialogue throughout every campaign. Investigation Prior to the start of any campaign every new client will be presented with a detailed strategy showing the research that has led to our recommendations. Keyword Advice, Website Analysis, Ranking Intelligence and Competitive Analysis are vital ingredients that enable us to formulate a marketing structure. Key Performance Indicators At Nettonic we will not shy away from our responsibilities to our clients, our reputation for honesty and integrity is the motivation that has earned us the reputation of being the Best Search Engine Optimisation Company in the UK (see www.topseos.co.uk ). The measure of success is comparison, which is why at the start of any new campaign and each month there after our clients are provided with detailed information that shows their current status, what work has been carried out and an overview of key metrics including ranking position changes, traffic analysis and conversion analysis.
A Few of Our Clients About Nettonic.co.uk
Core Values About Nettonic.co.uk Strategy Before we start working on our clients campaigns we come up with at 223game plan224 that we share with our clients to show them how we plan on accomplishing their goals. Transparency Our clients have direct access to their campaign technician. Every campaign at Nettonic has a campaign manager that oversees the goals and progress the campaign is making. This campaign manager is in direct communication with the client. Each client has a understanding of the campaigns plan of action and detailed monthly reports. Proactive The campaign Manager stays in constant contact with the client to help them understand what is being done on the account. We study our clients industry and look for new or changing search algorithms to avoid potential issues. Science We take a very focused and planned approach to our work. We like to show the value of our work by the data and results that we generate with our campaigns. All work is planned, tested and backed up with data, there is no guesswork with the work performed.
Strategic Marketing About Nettonic.co.uk Nettonic are extremely strategic in our approach to internet marketing . Every business is different, and thus every website . This means that rigid internet marketing 223packages224 simply do not work . A great strategy should be custom built, and requires flexibility to be successful . Our 4 -phase process helps us build the most effective custom solution for each of our clients. Campaign Development When we acquire a new client, we assign a senior strategist to develop a custom marketing campaign . Our strategists work with a team to conduct in - depth research on your customers, company, competitors, and industry . Tactical Implementation We don222t just assign one person to do all the work for you . Your campaign strategist divides up the work according to individual strengths to assure that every marketing tactic is completed as efficiently as possible. Monthly Reports At minimum, your team provides detailed performance reports every month . We often schedule regular follow- up calls more frequently than this to ensure that everyone is in the loop on the progress of your campaign. Quarterly Alignment We recognize that internet marketing is always changing . So is your business . At the onset of every marketing strategy we schedule quarterly campaign reevaluations . This gives us (and our clients) a chance to step back and reevaluate our campaign objectives, strategy, and tactics. Our Process
About Nettonic.co.uk How We Ensure Success
About Nettonic.co.uk The Client Strategist Campaign Communication The client receives updates and reports from allocated project manager via our online Client Centre . The Project Manager develops the strategy for the campaign and oversees all work performed. He will also be responsible to stay in communication with the strategist and the client and also to oversee the campaigns goals are on track and being accomplished. The Technicians report direct to the Project Manager and are responsible for implementing and overseeing all work performed on the campaign. Project Manager Social Media Specialist Link Building Technician Conversion Specialist Other Technician As Needed Online Client Centre
Keyword Difficulty and SERP Analysis Our Recommendations Strategy determined by keyword competition Keyword Example: 226SEO 54% 226Marketing 76% 226Mobile Phones 75% 226Life Insurance 63% 226Bedford Florist 30% 226London Estate Agent 63%
Local SEO Pricing Keyword Difficulty Less than 40% Our Recommendations 15% 10% 40% 35% 243250 7 Keywords Reporting Monitoring On-Page Off-Page 15% 10% 40% 35% 243350 10 Keywords Reporting Monitoring On-Page Off-Page 15% 10% 40% 35% 243500 15 Keywords Reporting Monitoring On-Page Off-Page
National SEO Pricing Keyword Difficulty 30% to 40% Our Recommendations 10% 10% 35% 35% 15% 243750 20 Keywords Reporting Monitoring On-Page Off-Page Social Media Press Releases 15% 10% 40% 35% 15% 5% 2431,000 30 Keywords Reporting Monitoring On-Page Off-Page Social Media Press Releases 10% 10% 25% 30% 20% 5% 2431,500 40Keywords Reporting Monitoring On-Page Off-Page Social Media Press Releases
Enterprise SEO Pricing Keyword Difficulty Greater than 40% Our Recommendations 10% 5% 30% 35% 15% 5% 2432,000 20 Keywords Reporting Monitoring On-Page Off-Page Social Media Press Releases 10% 5% 25% 35% 20% 5% 2433,000 35 Keywords Reporting Monitoring On-Page Off-Page Social Media Press Releases 10% 5% 20% 35% 25% 5% 2435,000 60 Keywords Reporting Monitoring On-Page Off-Page Social Media Press Releases
Search Engine Optimisation Our Recommendations Campaign Development Identify Campaign Goals Short - Term (1 - 12 Months) Long- Term (2 - 3 Years) On - Site Analysis Website Architecture Website Attributes Content Review Analytics Implementation/ Review Conversion Strategies Off- Site Analysis External Links Link Attributes Social Media Engagement Website Citations Setup/Review Search Engine Consoles Webmaster Tools Webmaster Center Directories Create/Review Search Engine Guides XML Sitemap HTML Sitemap KML Sitemap Robots.txt File Keyword Research Keyword Selection Keyword Prioritization Search Engine Rankings Baseline Reports Internal Goals Competitor Analysis SEO Strategies Conversion Strategies Social Media Strategies Industry Analysis Trends Changes Search Behavior Development SEO Strategy Report and Collaboration with Client *The services listed above contain tasks that are typical for the service provided. The tasks above may not accurately reflect the services Nettonic will provide to your specific organization. A custom strategy and task list will be created by your marketing specialist after the campaign development phase has been completed. Please refer to the list of tasks provided by your marketing specialist for your campaign's specific statement of work.
Search Engine Optimisation Our Recommendations On - Going Monthly Management On - Site Optimization Architecture File Structure Internal Linking 301 Redirects Website Content Keyword Relevance Body Content Meta Data Images Videos Page Rank Sculpting Keyword Landing Pages Themed Pages (Silos) Code Optimization Sales Funnels Link - Building One - Way Links Major Directories Article Marketing Blog Marketing/Reviews Social Bookmarking Business Citations Donation Links Press Releases Conversion Rate Optimization Basic Conversion Funnels Conversion Rate Maximization Basic Remarketing & Micromarketing Social Media Engagement Facebook & Twitter Google+ & YouTube Campaign Tracking Leading Performance Indicators Key Performance Indicators Client Reporting Task Log Reports Rankings Reports Analytical Reports Link Profile Reports *The services listed above contain tasks that are typical for the service provided. The tasks above may not accurately reflec t t he services Nettonic will provide to your specific organization. A custom strategy and task list will be created by your marketing specialist after the campaign development phase has been completed. Please refer to the list of tasks provided by your marketing special ist for your campaign's specific statement of work.
Search Engine Optimisation Our Recommendations Each month, around the time of the new month 223change - over224 you can expect reporting from Nettonic about the time, tasks, activities, rankings, analytics, etc... So that you have a good account of the month222s account. This includes, but is not limited to the following Campaign Overview Report Site Analytics Report Link Profile Report Rank Report Work Log Detail Report Testing Results Wins Client Assistance Recommendations Results/Summary Analysis Account Manager Meeting
Focus Recommendations 226 Silo222ing Our Recommendations This is just an example of a silo strategy and meant to illustrate the point. Not your exact game-plan. Your specific strategy would be scientifically and mathematically calculated to provide the most value and ranking potential.
Sample Strategy - On Page Our Recommendations Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 On - site Implement New Algorithm Shift Changes Specific Landing Page Keyword Research Latent Semantic Keyword Inclusion Initial Silo Creation Silo Elaboration Implementation Internal Link Strategy Optimization Page Rank Funneling Implementation No-Follow Linking Implementation URL Canonicalization Expanded URL Optimization XML and HTML Sitemap Revision Ping List Update Miscellaneous Hurdles/Problems External Link Strategy Implementation SEO Plug -in Installation (as necessary) Macro SEO Site -Wide Optimization Mass 301 Redirects On - page Landing Page Content Creation Landing Page Development
Sample Strategy - Off Page Our Recommendations Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Off - page One-Way Links Social Bookmarks Press Releases Unique Content Blog Links Directory Links Paid Directory Links Submissions DMOZ Submission Social Google +1 Profile Creation / Modification Facebook Profile Creation / Modification Twitter Profile Creation / Modification LinkedIn Profile Creation / Modification YouTube Profile Creation / Modification Other SM Profile Creation / Modification Blog Creation Facebook Shares (if necessary)