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Published Jan 8, 2014 in
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Presentation Slides & Transcript
SyncSense
What SyncSense does?Increases ratingsDrives viewers from promos to programsImproves ROI on calls to action (DR)
SyncSense Clients
What is SyncSense?Toolkit for producing video to optimize brain syncBrain sync increases attentionNeurons fire at same timeProvokes greater attentionIncreased attention= increased audience
What we’re notEmotionStorylineCharacterBrand
Key elementsVoice SFX Face ImageTextMFX
SyncSenseBefore and After
SyncScore: 2.1Teases
SyncScore: 5.2 Teases
SyncSense Results:Sync’d Teases Increase Full Show Ratings A18-34 A18-49 A25-54 A50+SyncSense Lift +7.4% +6.1% +5.9% +2.8%Note: Weekday Airings. 30 Minute news broadcast. 80 telecastsincluded: 28 sync’d and 52 not sync’d. Audience data from Nielsen Media Research.
Teases
Promos
Promos
Sync’d Pod Advantage: 25-54sSync’d Content in “A” Position25% advantage
SyncScore: 9.0Promos
SyncScore: 22.9Promos
Sync’d Pod Advantage: 25-54sSync’d Content in “A” Position29% advantage
Sync’d Advantage Expands among Younger Adults: 25-44sSync’d Content in “A” Position48% advantage
SyncSense ScoringSyncScoreBrain sync evaluation tool: frame-by-frame analysisAllows team to re-edit contentScore strongly correlates to audience performance
Custom seminar for your creative teamsTrain team in brain sync tools- timing, colors, shapes, patterns, soundsScore and align audio/ video elements- brain syncManage research process and report to your specs Creative consultingSyncSense Service
SyncSense Executive TeamDaniel Fischer: co-founderCorporate experience: Discovery Networks, Nielsen, Time-Warner CableSpecialties: neuroscience, media research, consumer insights, systems managementJohn Ford: chief creativeCorporate experience: Discovery Networks, National Geographic Channel, ION NetworksSpecialties: content development, programming, production, network general managementCharlene Weisler: research, biz devCorporate experience: NBC, Discovery Networks, A&E, FX, AMC NetworksSpecialties: media research, ad sales research, big data analyses
Thank YouDaniel Fischer: Daniel.Fischer@syncsense.com 240-676-2424John Ford: John.Ford@syncsense.com 202-255-9967Charlene Weisler: Charlene.Weisler@syncsense.com 646-280-8710Website and Blog www.syncsense.com www.syncsense.blogspot.com