Midnight Blue About Facebook Creative Lynx Competitor Activity Solutions Objectives
Why use Facebook? Midnight Blue
Facebook First 2 years gained 5 million users Today now has 1billion users (Oct 2012) Midnight Blue
Facebook Facts 48% of 18-34 year olds check Facebook when they wake up Segment 18-24 years growing 74% Average age of Facebook a user is 22years Brands and businesses have been using Facebook pages since November 2007.
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Facebook Insights Measuring content Likes Reach Talking about you
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Creative Lynx Midnight Blue
It’s all about you Midnight Blue
Jobs within Creative Lynx “We’ve grown to become one of the UK’s leading design and digital agencies” Account Manager Studio Designer Artworker Digital Developers Flash/Interactive Front end Back end Software Testing/ Maintenance Midnight Blue
Creative Lynx vs. Competitors Midnight Blue
Cover Photo Creative Lynx Saatchi & Saatchi No cover photo Various cover photo updates Midnight Blue
‘About’ Section Creative Lynx D&AD Midnight Blue
Differentiate from Twitter Creative Lynx Love Creative Midnight Blue
Keep Uploading Content Creative Lynx DMC Midnight Blue
Creative Lynx’s Future Solutions Midnight Blue
Communicating to Students
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Clear brand logo & identity Attention-grabbing cover photos CreativeLynx Ltd [Company page] [copy] [about] Visual awards slideshow Showcase your creativity Presence Type & layout
About us Endorsements Meet the Team Awards Do-gooders Contact us Graduate & Careers
Showcase Gallery Facebook Applications About Midnight Blue
Time Line - Tell the Story Active office life The Start of the company CSR activates Existing Company news Midnight Blue
Time line - Content
Interactive and engaging polls Mix up the posts Opinion on the industry Existing company news Awards Midnight Blue
Summary Facebook - very popular with brands since 2007 Facebook Insights makes it easy to measure success Potential to become a global brand - something you need to showcase more on facebook Competitors – more content and differentiate from Twitter Visual content appeals to student more Make full use of the timeline
