Board Orientation Impact Goal By 2020, to improve the cardiovascular health of all Americans by 20% while reducing deaths from cardiovascular diseases and stroke by 20%.

Agenda About the American Heart Association /American Stroke Association: The Problem Our Unique Value Reach Strategic Focus Excellence in Stewardship Where are we ? Organizational Structure Local Impact and St rategy Your Impact: Involvement Articulation Why We Need YOU Questions and Discussion

Problems Cardiovascular diseases are the No. 1 killer of Americans Nearly 1 in 3 children and teens in the U.S. is overweight or obese Less than 1% of Americans are in ideal cardiovascular health.* Simple 7. Prevalence of Cardiovascular Health Factors in U.S. Adults

Our Unique Cause MISSION Building healthier lives, free of cardiovascular diseases and stroke. Our 2020 Impact Goal By 2020 to improve the cardiovascular health of all Americans by 20% while reducing deaths from cardiovascular diseases and stroke by 20% . Our Unique Value BRAND PROMISE The American Heart Association has an extraordinary impact on your life by empowering you and your loved ones to save lives , live healthier and enjoy more peace of mind about cardiovascular disease.

The Reach of the American Heart Association The largest voluntary health organization in the U.S. fighting heart disease Leading non - governmental agency supporting heart research and stroke research More than $3.2 billion in research funding since 1949 and has funded 11 Nobel Prize winners during their careers We put research into action! More than 1 million patients are registered with our Get With The Guidelines® Stroke Form powerful partnerships that result in change American Cancer Society and American Diabetes Association

The Reach of the American Heart Association World leader in cardiovascular and stroke science dissemination and application into practice and research via American Heart Association Journals and Science Meetings Portfolio. Scientific Meetings include: Scientific Sessions International Stroke Conference Resuscitation Science Symposium Arteriosclerosis, Thrombosis & Vascular Biology Epidemiology & Prevention/Nutrition, Physical Activity & Metabolism Basic Cardiovascular Science

The Reach of the American Heart Association Scientific journals include: Circulation: Cardiovascular Genetics Circulation: Arrhythmia and Electrophysiology Circulation: Cardiovascular Imaging Circulation: Heart Failure Circulation: Cardiovascular Interventions Circulation: Cardiovascular Quality and Outcomes Circulation Circulation Research Stroke

The Reach of the American Heart Association Hypertension Arteriosclerosis, Thrombosis, and Vascular Biology JAHA Journal of the American Heart Association: Cardiovascular and Cerebrovascular Disease

Get With the Guidelines Champion The Guideline Advantage Get With the Guidelines Delivery in Hospitals serving disparate audiences Mission: Lifeline Champion Media spokesperson/speakers bureau/Communications Volunteer High Level Advocates Ensuring Quality Healthcare for All

Research Discoveries Conducting research laboratory tours/briefings/speaking engagements Research Peer Review Consortium Scientific Councils and 200+ Science Committees Development of Clinical Practice Guidelines and Statements Faculty, authors and peer reviewers for AHA science meetings, research and publications Mentoring Programs (Minority and International) Heart Ball ELT Federal Lobby Day Increasing NIH research funding Advocacy Media spokesperson/speakers bureau/Communications Volunteer Helping End Heart Disease and Stroke in Our Lifetime

Go Red For Women ELT Go Red For Women Passion Committee Go Red Por Tu Corazón Committee Power To End Stroke Ambassador/Youth Ambassador Power To End Stroke ELT Jump Rope For Heart/Hoops For Heart Volunteer NFL Play 60 Challenge Media spokesperson/speakers bureau/Communications Volunteer

Stroke Connection ShareGivers Peer Visitor Program Go Red For Women Heart Match Online Patient Mentor Delivering Emotional Support to Patients and Their Families

My Heart. My Life. My Life Check Chair/Champion Heart Walk ELT Fit Friendly Companies Heart Walk Committee/Patient & Community Teams Teaching Gardens Food Revolution Kitchens CPR/AED Instructor CPR Mass Trainings (50 Cities) CPR Key Contact/Community Influencer State/Federal Lobby Day High Level Advocates Media spokespersons/speakers bureau/Communications Volunteer Making My Community Healthy

Greater Boston Division Stroke Awareness and Prevention Latino Community Awareness Volunteer Leadership Obesity Prevention Chain of Survival Quality and Available Care

Known for excellence in stewardship Community Services 3.2% Professional Education and Training 12.9% Management & General 7.8% Fund Raising 16.1% Research 19.4% Public Health and Education 40.6% Better Business Bureau Wise Giving Accreditation BBB Wise Giving Standard AHA as assessed by BBB Program expenses as % of total expenses 65% minimum 76% Total fundraising expenses as % of total related contributions 35% maximum 19%

American Heart Association 7 Affiliates AK

Organizational Structure American Heart Association National Board of Directors Founders Affiliate Board of Directors Founders Affiliate Committees and Health Strategies Expert Panels Division Boards of Directors Event Chairs Executive Leadership Teams Health Committees Latino Advisory Committee Stroke Committee

The Power of Great Leadership: Volunteer - Staff Partnerships Strengths Relationships and Influence Responses Perspective Community Strengths Organization Vision Best Practice Knowledge = Best Opportunity for Success with National Support Best Possible Outcome Volunteers American Heart Association Staff

Advocacy 2013 2014 Policy Priorities Obesity Prevention Chain of Survival Quality and Availability of Care Stroke Tobacco Control Advocacy Victories How You Can Help

Communications Ensure that the AHA/ASA are viewed as the leading organization regarding CVD information and manage and protect the brand Educate and increase public awareness of CVD and our programs Support the strategic goals of the national organization, as well as local departments How we do it: 400 million media impressions M edia sponsorships and relationships Social & digital media Strategic marketing & advertising campaigns

Community Health Overview Upcoming BOD Priorities Community Plan Community Impact Grants

Committees Stroke Committee My Heart My Life Committee Passion Committee Latino Advisory Committee

Heart Ball Event Chairs: Lawrence H. Cohn MD and Andrew Cutler ELT Members: Dale Adler, Brian Appel, Mark A. Creager , N.A. Mark Estes III, Michael R. Jaff , Robert S. Karam , Sam Kennedy, Marybeth Leary, John R. Levinson, Melissa Resnic , Kenneth Rosenfield , Andre Tippett , Kathleen G. Volpe Event Goal: $800,000 Event Date: Saturday May 3 rd , 2014 Event Location: Westin Copley, Boston

Go Red For Women Luncheon Event Chairs: Barbara Reilly ELT Members: Teresa Coffey - Gordon, Courtney Doyle, Deborah Enos , Loryn S. Feinberg, Joanne M. Foody , Mary Beth Gallo, Karen Gerba , Marie Gerhard, Caludia P. Hochberg, Eileen Martin, Stephanie A. Moore, Chris Neppl , Reena Pande , Jean Petrowski , Katharine Powell, Laura J. Sen , Malissa J. Wood, Elaine Zetes Event Goal: $550,000 Event Date: Thursday February 13 th , 2014 Event Location: Sheraton, Boston

Heart Walk Event Chairs: Mike Mahoney ELT Members: TBD Event Goal: $1,900,000 Event Date: Saturday September 27 th 2014 Event Location: Charles River Esplanade

Team Event Chairs: Tedy and Heidi Bruschi Event Goal: $490,000 Event Date and Location: 2013 Vegas Half Marathon: Sunday November 17 th , 2013 2014 Boston Marathon: Monday April 21 st , 2014 2013 Falmouth Road Race: Sunday August 17 th , 2014

Boston Challenge Event Chairs: TBD ELT Members: Joe Shea Event Goal: $100,000 Event Date: Saturday May 10 th , 2014 Event Location: TBD

Merrimack Valley Go Red For Women Event Chairs: Richard Birkhead MD, FACC ELT Members: Ellen M. Kallman , Pamela Huntley, Kathleen Laferriere , Sharon Coram, Helene Thibodeau , Brian H. Bullock Event Goal: $100,000 Event Date: Wednesday November 13 th , 2013 Event Location: Westford Regency

Lawyers Have Heart Event Chairs: TBD ELT Members: TBD Event Goal: $247,000 Event Date: May, 2014 Event Location: Bank of America Pavilion (subject to change)

2014 Fundraising Event 2013 Goal 2013 Final 2014 Goal Chair Vice Chair/2015 Chair Elect 2016 Chair Go Red for Women Luncheon $500,00 446,177 550,000 Barb Reilly Arnold WW Heart Walk 1,750,000 1,650,000 1,900,000 Mike Mahoney, Boston Sci Heart Ball 710,000 742,978 800,000 Dr. Larry Cohn and Andy Cutler, Merrill Lawyers Have Heart $225,000 216,532 247,000 TBD $460,000 427,366 490,000 Tedy Bruschi Heart Challenge n/a n/a 100,000 TBD MMV GRFW 100,000 100,000 100,000 Dr. Birkhead , LGH TOTAL 3,745,000 3,582,876 4,187,000

Housekeeping Conflict of Interest Board Leadership Campaign Pledge Form Advocacy

Questions and Discussion