I Love A Clean San DiegoPauline MartinsonExecutive Director 60 Years of Commitment to the Community and the EnvironmentEngaging & Educating through Social Media

Promoting Recycling since 1970s

WasteFreeSD.org

Social Media Campaign4 weeks, 4 social media platforms3 ILACSD departments2 online databases1 goal

Driving PrinciplesInteractiveCall to ActionRelevant / UsefulPersonalVisually InterestingHumorous / FunInspirational / Educational

Engaging & Educating

Engaging & Educating

Engaging & Educating

Ensuring EffectivenessTie posts to:Current eventsNon-denominational holidaysPersonal storiesStaff photosHelpful tips Free resources

Campaign Outcomes22% increase

Campaign Outcomes

Lessons Learned & Strategies for SuccessGain a followingUtilize hashtags correctlyKnow your audienceBe an active user – like & share others’ contentPrepare posts in advanceConsider timing Variety is keyRemember mobile users

Questions?Contact InformationPauline Martinson(619) 704 2770pmartinson@cleansd.orgwww.cleansd.orgwww.facebook.com/iloveacleansdTwitter: @iloveacleansdInstagram: iloveacleansdPinterest: I Love A Clean San Diego