There may be no better example of a luxury brand which continues to reinvent its lines of signature handbags than Fendi.The designer’s first Fendi bags, designed by the legendary Karl Lagerfeld in the 1960s, became an instant smash when introduced in America.

It was 1925 when the House of Fendi was first established by an Italian couple in Rome.In the 1960s he introduced an entire couture collection which took the world by storm.In the late 70s and 80s, the company focused more on its ready-to-wear collections and handbag design.

Fendi PeekabooFendi 2Jours and 3JoursFendi BaguetteThe original shoulder bag, plus the “large,” the mini and the micro Peekaboo, even a wallet.In 2012 Fendi launched its 2Jours line, followed by the 3Jours bags two years later. TODAY’S HOTTEST FENDI BAGSThe design house continues to develop new and striking versions of this hallmark Fendi purse. 

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