by adriant

17 slides


Published Jun 2, 2013 in Business & Management
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Presentation Slides & Transcript

Presentation Slides & Transcript

East Side King Social Media Campaign
Tiffany Chung, Evan DeYoung, Emily Lo
Adrian Tavares, Bang Truong, Sheleeza Vira

Background- East Side King
Well known food trailer in Austin
Four locations
Hole in the wall
Asian fusion cuisine
Anthony Bourdains- No reservations
Paul Qui- Top Chef

Business Problem
Creating a campaign based on key events
Drive traffic and awareness around these events on a limited budget
Content creation to promote new campaigns

Social Media Campaign #1
Promote Paul Qui Day (April 6)
Paul Qui was given a key to the city
Celebratory Incentives:
First 50 customers at the Hole in the Wall and Liberty locations receieved free Poor Qui Buns
Gift cards were given away at all four locations

Social Media Campaign #2
Austin Burger Week: April 15-19
Created and sold a burger special
Ginger Teriyaki Chicken Tsukune Burger
Sold out several nights during the week

Social Media Campaign #3
New menu at Shangri-La and Grackle locations
Announced via social media sites, especially

Data Analysis

Sentiment Analysis

Topic Analysis - Paul Qui Day

Topic Analysis - Burger Week

Topic Analysis - New Menu

Google Analytics

Google Analytics

Business Recommendations
Leverage Paul Qui's popularity and accolades
Tweet top influencers with high follower counts
Promote food related news using visually appetizing images