TOTAL MARKET STRATEGY Total Market Strategy is a hot topic because companies are interested in driving growth against all of their potential consumers.
The organizational and business strategies which most effectively market to all consumers in a multicultural nation by employing holistic approaches to brand plans, consumer insights and go-to-market strategies.
Total Market Strategy IS NOT: Expecting your English language media alone to do the trick. Biding your time until all multicultural consumers acculturation. Dumbing down your strategy to the lowest common denominator.
Source: Univision Insights. “Will the Real Total Market Strategy Please Stand up? 2/26/13
STRIVE TO BUILD A TOTAL MARKET ORGANIZATION Source: Univision Insights. “Will the Real Total Market Strategy Please Stand up? 2/26/13
WINNING COMPANIES ARE FOCUSED ON HISPANIC Source: Univision Insights. “Will the Real Total Market Strategy Please Stand up? 2/26/13
REPRESENT ALL HISPANICS Source: Univision Insights. “Will the Real Total Market Strategy Please Stand up? 2/26/13
