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WordPress SEO for Beginners.pptx

Published Apr 26, 2013 in Technology
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In the aftermath of Google’s infamous Panda and Penguin updates, website owners have been forced to change their SEO tactics or step out of the game.

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Presentation Slides & Transcript

Presentation Slides & Transcript

WordPress SEO for Beginners: 7 Penguin Safe Tactics to Optimize your Website in 2013
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1. Include keywords in URLs
The simplest way to inform search engines that your site is extremely relevant to a specific keyword phrase is to insert it into the URL. There are two methods you can apply:
Purchase a domain name that has your keyword in it. Let’s assume you are looking to optimize your website for the phrase “WordPress SEO”. Avoid the “exact match domain” (, but choose one that matches the most important part of what your site is about. In thiscase, “SEO”. Most domain registrars have a search feature that will help you find a domain with your keyword in the domain name.
Add a page to WordPress. The URL will look like this:

2. Allow Categories/Tags to be Indexed
Provided that you have set up Categories and Tags appropriately, you should allow archives to be indexed, as they are a wonderful source of traffic, not to mention it considerably improves the user experience. In the descriptions of your Tags and Categories you can insert internal links that will redirect users to your pages, with the help of certain plugins. Don’t get carried away through. Too many categories and tag will make your site cluttered and confusing for your visitor.

3. Optimize Page Titles
According to most experts, titles tags () are among the most important tags on your website. In many WordPress themes, the Header template contains the page title tag. You can optimize the default version to be more descriptive and relevant for your keyword phrases. As a general rule, include your keyword near the beginning of the title tag and if possible, make the title of your page an exact match of your phrase. For example:<br/>“<title>Primary Keyword(s) – My Site Name

4. Links, Links, Links
There are three main categories of links: inbound links from other sites, outbound links to other sites and interlinks to your pages. Inbound links on your page redirecting users to other websites looks good for the search engines. Generally, search engines use the number of inbound links you have to measure the popularity of your website. Although they will have to be “legit” inbound links, not the paid-for blackhat type that may get your website delisted from the search engines. Create good content that other webmaster want to link to.

5. Modify Permalinks
While Blogger users are not allowed to modify the permalink structure of their pages, WordPress grants users full control over this function. Generally “/%postname%/” is best unless you have a specific reason why it needs to be different. This will ensure the title of your pages and posts will appear in your URLs automatically, is friendlier for visitors and a benefit for SEO.

6. Consider Upgrading to Premium WordPress themes
Premium themes will not only grant WordPress users increased control and flexibility over appearance. Premium themes will not only grant WordPress users increased control and flexibility over appearance. Most premium themes have already been optimized for SEO and speed, increasing the likelihood of getting your content indexed by search engines. A better looking theme makes your visitors happy and a faster loading, better optimized site makes the searching engines happy.

7. Sign up for Google Webmaster Tools
That way, you’ll be constantly informed of your website’s search engine performance. For instance, you will learn what websites link to you, how many times your website appears in the search engine results for a specific keyword and the phrases your site ranks for.
Clearly, SEO is changing and My WordPress Pro users should be able to adapt their SEO strategies to the current trends. If two years ago methods such as over-optimization, unnatural links, buying backlinks or ignoring social media may have guaranteed a smooth trip to the front page of Google. In 2013 these tactics will only get your website penalized and at the bottom of the SERPs. Staying current with managed wordpress hosting SEO trends and constantly adapting your strategies may be time-consuming, but definitely worth the effort.

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