by russelleric

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BOD Meeting 03 14 08v1.1.ppt

Published Feb 12, 2013 in Business & Management
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Presentation Slides & Transcript

Presentation Slides & Transcript

Board of Directors Meeting
March 14, 2008

2
Greystripe Inc. | © 2007 | Confidential
Agenda
Executive Summary

Product Update

BD & Market Developments

Financials

Closed Sessions


3
Greystripe Inc. | © 2007 | Confidential
Summary
Highlights
2007 resource allocation resulted in strong end-of-year
7.7M more downloads than anticipated – 11M more from CPs than plan
Gross revenue was ~$70k ahead of plan
Continued traction with advertisers
Top tier publisher content is performing well
Hired our first account manager
Entering 2008 with clear direction and a detailed operating plan
We continue to have clear market leadership in ad-supported downloadables

Surprises / Issues
Value per download (plays & impressions) needs to be increased
Focus on Santa and other priorities (e.g., Bouygues Telecom) has continued to consume resources
KH Update

4
Greystripe Inc. | © 2007 | Confidential
Agenda
Executive Summary

Product Update

BD & Market Developments

Financials

Closed Sessions


5
Greystripe Inc. | © 2007 | Confidential
Product Status: Santa Release
On schedule
Feature complete
Final graphics updates this week
In bug-fix/optimization mode

1/23 QA Entry
1/28 Pre-release site for BD (Casual Games Conference)
2/4 Release
AC Update
Launched – include screenshot and any other relevant info

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Greystripe Inc. | © 2007 | Confidential
Post-Santa
Getting back to shorter, smaller releases (< 1 month each)
Focus areas:
Improving impressions/user
Ad products
Improving internal reporting & projections
Simplifying trafficking
New ad formats
Web-to-mobile conversion
Additional web integration options for CPs
Simplifying web-to-mobile user experience
AC Update
Any rough schedule / milestones, etc?

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Greystripe Inc. | © 2007 | Confidential
Improving Impressions
Impressions/user has lagged due to focus on distribution
Post Santa, focus will revert to user quality:
Refining web-to-mobile experience
Improving game experience
Ensuring games work on users’ phones
Improving device mapping quality
Optimizing carrier connections
Improving connection experience
Reducing annoyance of server connections
Optimizing connection schedules
Bundled ads
Improving ad experience
Ensuring ads are intuitive and non-annoying
Improved ad navigation (front page)
New ad formats
Improving game relevance
Helping users get the games they want
Merchandising
Improving website search/browse
Increasing game downloads
Getting users to download more games
“More games” link on in-game front page
Viral
Increasing game play
Getting people to play more often
High scores
AC is this still applicable? Anything else you want to say?

8
Greystripe Inc. | © 2007 | Confidential
Agenda
Executive Summary

Product Update

BD & Market Developments

Financials

Closed Sessions


9
Greystripe Inc. | © 2007 | Confidential
AdWrap Catalog Program Overview
Catalog partner’s volume continue growing significantly:
In December, CPs generated 5.5 M downloads (40% monthly growth)
However, we still need to grow US volume
In the next 2 weeks, three new partners with large customer base in the US are expected to launch: Myxer, Phonezoo, and, potentially, BET
Two partners are expected to launch the Rachel release before the end of the month (esato, midlet-review), one in February (Kobrawap), and another one at the beginning of March (racing –live)
Recently signed Cellware and Mobile9
Mobile9 could bring between 50-60K daily downloads from a large number of countries:
UK accounts for 12% of its traffic and US for 9%
AB Update

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Greystripe Inc. | © 2007 | Confidential
Analysis of Catalog Partner’s Downloads
‘000s
Total Monthly Downloads
Catalog Partner downloads
Gamejump downloads
January
December
November
October
September
August
7,937
6,077
2,956
1,844
3,202
4,582
February
January
US
UK
South Africa
ROW
Western Europe
February
6,470
AB Update
December
6,470
7,937
6,077

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Greystripe Inc. | © 2007 | Confidential
December/January Ad Sales Summary
Signed deals: $159,208
Sold in December: $85,208
Sold in January: $74,000
9 Proposals in queue: $380K
Average (gross) Deal Value --$42K examples -- Devry, Hands On Mobile, Paramount Iron Man, Picturehouse films Vince Vaughn, Subway, Toyota
Clients:
New Clients:
Coca-Cola/MediaVest Agency
U.S. Army /Universal McCann (preliminary results are “great”)
Sega Mobile -- Direct to Brand – CTRs are above US average
Repeat Clients:
Yahoo! – Heading into 4th Campaign
Nintendo/Starcom – 4 Deals
Mobiclicks South Africa - 8 deals
Three Research Programs Completed: Yahoo!, Golden Compass – Ready for PR, and Diet Coke Plus
Three Research Programs in Progress: Nintendo Advance Wars, RadioShack, and Jeep

EC Update

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Greystripe Inc. | © 2007 | Confidential
12
Greystripe Inc. | © 2007 | Confidential
Campaigns:
December/ January/Early February
January/February Campaigns
$14K U.S. Army/Universal McCann: Jan 10th – 31st
$20K Nintendo/Starcom Advance Wars: Jan 21st
$25K Yahoo!/Q1 Renewal Campaign (Confirmed spend need signed I.O.) Feb 1st
$10K ESPN X Games Campaign: January 21st
$25K Nintendo/Starcom Professor Layton: Feb 4th

December/January Campaigns
$41,780 Diet Coke Plus (MediaVest): Dec 19th - Jan 31st
$19,602 Yahoo! Q4 Campaign: Nov 5th – Jan 8th
$6,200.52 Cecure Gaming: Dec 12th – Jan 31st
$13,728 Sega Mobile: Dec 18th – Feb 18th --Sonic the Hedgehog & Golden Compass Games (Direct to Brand)

$1,500 Trutap India Trial: Dec 19th – Jan 15th
$2,000 Mobiclicks South Africa: Dec 19th – Jan 19th Pocketflirt and Club 2 Airtime
$25K Nintendo/Starcom Professor Layton: Feb 4th

EC Update

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Greystripe Inc. | © 2007 | Confidential
Advertiser Research Program
Status of Research Test & learns
Yahoo!/Ogilvy Interactive – Completed with Results
Golden Compass Film/New Line Cinema – Completed with Results
Diet Coke Plus/MediaVest – Completed, data in analysis
Nintendo/ Starcom Advance Wars – In Progress -
RadioShack/Carat – Late January/Early February
Jeep/PHD U.S. – Late February
EC Update

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Greystripe Inc. | © 2007 | Confidential
14
CONFIDENTIAL
Case Study:
The Golden Compass Film
Campaign Objectives: Raise awareness and interest in the film
Research Results:
Significant movement in awareness and interest metrics

Higher Awareness: User19% increase in awareness for the film
Increased Interest: 9.5% increase in interest in seeing the film
Greystripe Mobile Format Overachieves: Out performs online media for raising awareness and interest in the film



EC Update
Any new studies you want to highlight?

15
Greystripe Inc. | © 2007 | Confidential
15
Greystripe Inc. | © 2007 | Confidential
Publisher Summary
Signed 4 new partners – Disney, Telco, Sega and Secure
Launched PREVIEW CHANNEL with Vivendi for 5 demo games (shortened duration with a up-sell)
Launching messaging/mail/communications channel
Removed bottom 20% content
Seeing preliminary results from Tier A publisher content acquisitions
HandsOn and Digital Chocolate (with VERY limited results) are standouts. High Play/Player ratios indicate great replay value, high downloads indicate interest in the title, high revenue indicates plays and coming from good geographies.
NEW CONTENT .
EC Update

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Greystripe Inc. | © 2007 | Confidential
Market Developments
Google
DMCS in China
Nokia
Very Active in the ad sales market through Enpocket. Getting “6-figure” I/O’s from Thumbplay and 4%+ CTR
Glu Mobile –
Stock Price is very low at $4 vs. IPO price of $12
Feeling in the market is that they have not executed on their IPO charter of using the money to roll up the mobile game industry to get them beyond the 11% market share they continue to fight for.  
Greg has taken a last man standing strategy to wait out the market.
No movement on “ad-supported”
Amobee
Working with Player-X on mobile games


MC Update

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Greystripe Inc. | © 2007 | Confidential
Agenda
Executive Summary

Product Update

BD & Market Developments

Financials

Closed Sessions


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Greystripe Inc. | © 2007 | Confidential
Financial Dashboard
Major Payments in Jan
Q4 CP and Publisher Payments ($120k)
KH

19
Greystripe Inc. | © 2007 | Confidential
Operational Dashboard
38% US fill rate including test & learns & CPC campaigns
KH

20
Greystripe Inc. | © 2007 | Confidential
Agenda
Executive Summary

Product Update

BD & Market Developments

Financials

Closed Sessions


21
Greystripe Inc. | © 2007 | Confidential
2008 Financing Strategy
MC / KH

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Greystripe Inc. | © 2007 | Confidential
Miscellaneous Items
Approve minutes from last board meeting

KH Update

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Greystripe Inc. | © 2007 | Confidential
Option Grants
Need to include ENGAGE SHARES
KH Update

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Greystripe Inc. | © 2007 | Confidential
Board Meeting Calendar
KH Update

Backup

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Greystripe Inc. | © 2007 | Confidential
HR
Org Chart (2008)
KH Update

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Greystripe Inc. | © 2007 | Confidential
HR
Engineering Org Chart (2008)
KH Update

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Greystripe Inc. | © 2007 | Confidential
2008 Operating Plan – Key Assumptions
Develop an aggressive plan, but do not anchor on achieving break-even with current cash
CP downloads has been increased in key geographies, but the impact of Santa is TBD
Advertising revenue has been refined based on 2007 learnings

Ad sales headcount is conservative so we do not hire too far ahead of revenue
Need to determine the value of ad resellers
Starting in Sept ’08, ad sales headcount may be under-represented



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Greystripe Inc. | © 2007 | Confidential
2008 Operating Plan
Positive cash flow in Feb-March, 2009, but quarterly partner payments result in negative months following quarter close

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Greystripe Inc. | © 2007 | Confidential
Waterfalls: Cash On Hand
KH Update

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Greystripe Inc. | © 2007 | Confidential
Waterfalls: Downloads
KH Update

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Greystripe Inc. | © 2007 | Confidential
Waterfalls: Impressions
KH Update

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Greystripe Inc. | © 2007 | Confidential
Waterfalls: Gross Revenue
KH Update

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Greystripe Inc. | © 2007 | Confidential
Waterfalls: Net Revenue
KH Update

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Greystripe Inc. | © 2007 | Confidential
Waterfalls: Fill Rate
KH Update

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Greystripe Inc. | © 2007 | Confidential
Waterfalls: Operating Expense
KH Update

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Greystripe Inc. | © 2007 | Confidential
Waterfalls: Headcount
KH Update

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Greystripe Inc. | © 2007 | Confidential
Publisher Pre-Pay & Balance
KH Update