Discover What’s InsideAnkur BahriZachary ClarkNupur GokhaleChloe MaEric Wang

Increase Your Reach,Increase Your Profits.Those who read, but no longer doReachProfitsLost Generation:More Reach:Ability to charge more for ad space

The Presentation FlowSyracuse New Times Right NowCampaign ThemeGoals & ObjectivesTarget AudiencesKey MessagesStrategies & TacticsTimelineMeasuring ResultsBudgetWrap It Up & Take Questions

Growing Readership, but Stagnant ProfitsReadershipNew Website6,282 Facebook Likes2,653 Twitter Followers

Syracuse New Times Offers Readers MoreOffer something to do.Community CalendarOffer something to see.Offer something to live with.Offer something to read.Offer something to relax.Offer something to inform.Offer something to win.Offer something to buy.Arts & EntertainmentLifestyleBlogsFun & GamesNewsContestsClassifieds

Syracuse New Times Offers Readers MoreOfferDiscovery

Campaign ThemeDiscover.

Campaign Goals & ObjectivesGenerate brand awareness within the Syracuse market.Increase readership, circulation and web traffic.Allow Syracuse New Times to charge more/have more volume for advertising space due to higher readership and circulation.

33% of Syracuse Residents are 20-30 Years OldSyracuse Age Distributionhttp://www.zillow.com/local-info/NY-Syracuse-people/r_7353/

Target 35-65 Year Olds & Young ProfessionalsPrimary AudienceSingle WomenMarried CouplesYoung Professionals (20-35)35-65 Year Olds in GeneralSecondary AudienceSingle MenLGBT Communityhttp://www.zillow.com/local-info/NY-Syracuse-people/r_7353/

Campaign Key MessagesThe Syracuse New Times is a complete source for everything Syracuse. The paper is no longer “alternative” in an old fashioned sense. It has matured and adapted over the years. The New Times is the best place to go for news and entertainment in Syracuse.

Cost-Minimization Strategies, Maximum EffectivenessKeep costs as low as possible……reach our target audiences

Poster Highlighting Main Features of New Times

Poster Highlighting Main Features of New TimesKey Features

Poster Highlighting Main Features of New TimesSubliminal “D”

Poster Highlighting Main Features of New Times

Poster Highlighting Main Features of New TimesTwo-Toned Colors

Poster Highlighting Main Features of New TimesFolds Like a Paper

Eye-Catching Indoor Paper Rack Display

Eye-Catching Indoor Paper Rack DisplayConsistent Theme & Messaging

Eye-Catching Indoor Paper Rack DisplaySuperior Name & Logo Placement

Differentiated Outdoor Dispenser

Differentiated Outdoor DispenserMinimalistic Design With Consistent Theme

Differentiated Outdoor DispenserEnticing Tag Line and Visible Logo Placement

30 Day #DiscoverMore Social Media CampaignDiscovering Day 1: Stop into Café Kubal for a cup of coffee at any one of their 4 locations! #DiscoverMoreDiscovering Day 1: Stop into Café Kubal for a cup of coffee at any one of their 4 locations! #DiscoverMore@SyrNewTimes

Users Interact With #IDiscovered#IDiscovered La Taqueria over on Clinton…best burrito around!@JohnnyCuseRetweeted by Syracuse New TimesSyracuse New Times shared Bethy Thompson’s Status#IDiscovered Urban Outfitters downtown in Armory Square. Love my new shirt!

Giveaway 50 T-Shirts to Lucky Readers

Simple Design,Continued Advertisement

Express the Paper Differently with a Video

Catch the Eye,Wrap a Bus

Catch the Eye,Wrap a BusHeavy Focuson Theme

Push Notifications to Help App Users Discover More

Campaign Will LastFour MonthsMonth 1Month 2Month 3Month 4Poster*Indoor Paper Rack*Outdoor Paper Dispenser*Video**Used throughout the entirety of the campaign from that point forward

Campaign Will LastFour MonthsMonth 1Month 2Month 3Month 4Poster*Indoor Paper Rack*Outdoor Paper Dispenser*Video**Used throughout the entirety of the campaign from that point forwardSocial Media Campaign (#DiscoverMore)App Revisions*

Campaign Will LastFour MonthsMonth 1Month 2Month 3Month 4Poster*Indoor Paper Rack*Outdoor Paper Dispenser*Video**Used throughout the entirety of the campaign from that point forwardSocial Media Campaign (#DiscoverMore)App Revisions*Social Media Campaign (#IDiscovered)T-Shirt Giveaway

Campaign Will LastFour MonthsMonth 1Month 2Month 3Month 4Poster*Indoor Paper Rack*Outdoor Paper Dispenser*Video**Used throughout the entirety of the campaign from that point forwardSocial Media Campaign (#DiscoverMore)App Revisions*Social Media Campaign (#IDiscovered)T-Shirt GiveawayBus Wrap

Campaign Will LastFour MonthsMonth 1Month 2Month 3Month 4Poster*Indoor Paper Rack*Outdoor Paper Dispenser*Video**Used throughout the entirety of the campaign from that point forwardSocial Media Campaign (#DiscoverMore)App Revisions*Social Media Campaign (#IDiscovered)T-Shirt GiveawayBus Wrap

Take a Baseline andMeasure the ResultsGeneralSocial MediaPapers picked upTraffic to websiteIncrease in followers and likesInteraction (mentions, “talking about”)

Inexpensive Costs for an Integrated CampaignPosterIndoor Paper RackOutdoor Paper DispenserSocial MediaBus WrapApp EnhancementTotal$300-$400$35-$55 (per rack)$40-$60 (per rack)It’s Free!$300$1,500 - $2,500$10,675 - $11,815All prices are subject to change and should be seen as estimates and not as actual quotesT-ShirtsVideoAlready Done!$8,500

Increase Your Reach,Increase Your Profits.Those who read, but no longer doReachProfitsLost Generation:More Reach:Ability to charge more for ad space

All Questions are Welcome